In April 2015, a group of friends turned partners came together to launch a TSG and opened its doors in the Sydney CBD. As Australia’s capital cities experienced rapid growth in their main business districts, fuelled by high immigration and population growth, it became inevitable that the demand for tobacco shops would become a part of the retail landscape.

Fuelled by this population influx to the CBD and the construction of numerous residential apartments, the company strategically secured key locations for its stores. Over the span of nine years, TSG successfully developed over 60 stores across Australia.

In the increasingly competitive Sydney market, TSG leverages its successful track record and brand reputation to rival competitors. With this strong foundation, the company sees expansion into other capital cities as the natural progression of its growth. An active growth strategy is being pursued outside of New South Wales.

Thanks to its pioneering approach in securing key locations during the early years, The Seaforth Group maintains privileged relationships with commercial real estate agents and property developers. This gives the company an advantage, often allowing it to secure prime sites. Additionally, it fuels the company’s growth, capitalizing on the demographic boom in the heart of the city.

As a mature market, The Seaforth Group stays true to its essence, drawing upon its unique entrepreneurial spirit that has fuelled its fantastic growth over the past nine years. Today, the company embraces the challenges of an ever-changing market by adapting to new market dynamics, solidifying its position as a force to be reckoned with in the retail industry making competitors concerned.